How to Develop Electronic Marketing System For London International Business School - MyAssignmentHelp.co.uk Essay

                                                                               Assignment Help  

The essential goals that drive e marketing in each and every organization are

i.                    Brand management

ii.                  Lead generation and effective conversion and

iii.                Revenue growth

Despite the effectiveness of e marketing, one thing that every marketer should remember is that, almost all the organizations in the field are employing e marketing and so, the competition to create effective impression is high. And also that, not every marketer has the capability of using the e marketing tools efficiently for the purposes of lead generation, sales and providing information. The question of which techniques work and which don’t is still an elusive one. The cluster of techniques, technologies and approaches available for employing effective e marketing could be very confusing for many of the practitioners. So there should be a proper understanding of the various e marketing ways, before planning and implementing electronic marketing (Allbusiness, 2011).

The various techniques which would be used for e marketing of London International Business School are

a.      Launching an informative, technologically sound and aesthetically pleasing website

The very first step that London International Business School should take to build up to a successful e marketing campaign is the launch of a very good website. The numbers of internet users have been 1.9 billion for the year 2010, which is a 444.8% rise compared to a decade back (Internet World Stats, 2011). From the sheer number itself one can understand the rise in importance of internet as a medium (Brownlow, 2011). Majority of the people today avail the internet for any kind of information they require. Students constitute a good percentage of the total number of internet users in any part of the world. In order to find out any information about London International Business School, the prospective students would look for information in the official site of the school. They should be greeted with an aesthetically pleasing and welcoming website, so that they remain back on the site even after they have got their required information. Studies say that the visual appeal of site is judged within 50 milliseconds of a user’s visit. So enough attention should be paid towards the website design (Allbusiness, 2011). There should be attractive features built using the latest available technology. The design should be consistent throughout the site, with easily readable fonts and required text emphasis. The content of the site is also very important. The information provided should be short, simple and understandable. It should also be easily searchable. Except for the students, there would be academicians who would be visiting the site for the purposes of information regarding the various institutional events, like conferences, workshops, seminars, guest lectures etc., for other academic related information or for the purpose of employment. The site should also be good enough to hold them back. The website should be appealing enough for repeat visits. It would help create amplified awareness about the institution, its history, the various courses it offers, admission requirements that need to be fulfilled, concerned fees, its faculty, its alumni, placements records and any other relevant information that would help communicate a glorified image the institution and create a favourable picture in  the mind of the visitors.

Website plays a very important role for not only providing information or generating awareness, but also building up brands. In today’s world, when the numbers of substitutes for any product or service are numerous, brand plays the biggest differentiating role. An enhanced brand image coupled with an excellent product is the best possible combination that any company can look forward to in its products or services. There should be very close attention paid towards building up the brand equity of London International Business School through e marketing techniques, which would help the business school in the future.         

At Myassignmenthelp.co.uk, the writers are carefully selected to do the assignments for the university students. Extra care is needed for student’s assignment help needs. Hence the assignment is carefully prepared and proofread twice to take out any errors and help the student get high grade in their assignment or coursework. The site provides assignment help in subjects like Law, Management and Engineering.  Do check out http://myassignmenthelp.co.uk for your all assignment help needs.