How to Do Advertising in Internet Social Networks ?

 

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Social networks are a growing modern age phenomena. Sites like Facebook, Twitter etc. are growing to have few of the largest number of visitors. Organizations are trying to capitalize this popularity by placing ads in them and also creating profiles in these sites. The target students visit these sites at a growing frequency and placing attractive ads here can draw good number of hits to the institution site. Academicians and other prospective staffs also visit these sites, so it’s going to be effective from that point of view too. Excepting them the institution would be able to connect to media and publishers, organization representatives and other institute representatives through social networks.

Creating profiles would lead to creating virtual communities and students can become members and remain updated about happening at the campus. (Bobbett, 2011)

Listings of all the special academic events, like workshops, seminars, conferences on institution websites and ways to participate in them

All the special events would be listed in the institute website and that would help the prospective students to remain updated about the events and also get a feel about the classy nature of the sites. There could be free or paid seminar that the students would be able to enrol in and attend. Campus visit day would also be listed with accentuation.

Free management newsletter for anyone who registers to the website with his e mail id

Prospective Students can subscribe to these free management newsletters, which would get them interested about management and the institute as a whole.

Employing all these e marketing tools and techniques would cost the b-school much lesser than employing conventional marketing techniques. The generated effect would also be substantially higher. Brand awareness would be high, brand equity would also reach a very high level. Time, cost and effort would also be substantially lesser.

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